However, despite the complaints, it appears that consumers freely provide personal data. This research explores what we call the privacy paradox or the relationship between individuals'. Researchers have proposed several theories for explaining the privacy paradox why do peoples concern and actions regarding privacy differ. A systematic literature review. The discrepancy between informational privacy attitudes and actual behaviour of consumers is called the privacy paradox.
In this paper, we present the results of a review of research literature on the privacy paradox. We analyse studies that provide evidence of a paradoxical dichotomy between. Also known as the privacy paradox, recent research on online behavior has revealed discrepancies between user attitude and their actual behavior. What we call the privacy paradox* or the relationship between indi viduals' intentions to disclose personal information and their actual personal information disclosure behaviors. Particularly, the following topics are addressed: (a) how consumers value privacy, (b) the capacity to protect their data, (c) the implications of privacy paradox debate on privacy.
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